Brand ambassadorship, ethics and the moral question

 Tiwa Savage, MTN ambassador, Wizkid, Glo
ambassador and Olamide, Etisalat ambassador
One strategy usually employed by brand custodians
to penetrate today’s market and bond their brands
with the consuming public is giving a face to the
brand. And, besides settling for a celebrity or a
‘crowd puller’ as an ambassador, the brand also
ensures such ambassador fully understands its
essence and share some of its characteristics
features; since this is seen as the only way such
ambassador can successfully give the brand the
necessary push in the market place.

Why I prophesied that Sijuwade will become Ooni —Ebenezer Obey

 Evergreen music icon, Evangelist Ebenezer Obey-
Fabiyi is one of the beneficiaries of Ooni Okunade
Sijuwade’s large heart. In this exclusive interview
with SEYI SOKOYA, the music legend went down
memory lane from his first encounter with the Ooni
from the 60s till date and what he gained from the
relationship. Excerpts:

Jonathan’s govt better than Obasanjo’s – Anya

  LAGOS — ELDER statesman and President of Ndigbo
Lagos, Professor Anya O. Anya, yesterday, declared
that Nigeria is not yet a nation but that a nation will
emerge out of her soon.
Anya made the statement at Sam Ohuabunwa’s
Outreach, in Lagos, to mark the 65th birthday of
Ohuabunwa, former chairman of Neimeth
Pharmaceuticals.

How I sold 39 cars to Mayweather

 Obi Okeke is the co-owner of American based
prestige car dealership, Fusion Luxury Motors. His
clientele list includes Floyd Mayweather, Arnold
Schwarzenegger, Britney Spears and the likes. He
speaks with Doyin Adeoye in this interview on his
foray into being a celebrity car dealer, among other
issues. Excerpts.

How I sold 39 cars to Mayweather

 Obi Okeke is the co-owner of American based
prestige car dealership, Fusion Luxury Motors. His
clientele list includes Floyd Mayweather, Arnold
Schwarzenegger, Britney Spears and the likes. He
speaks with Doyin Adeoye in this interview on his
foray into being a celebrity car dealer, among other
issues. Excerpts.

I will score many more goals —Emenike

 Emmanuel Emenike has told AfricanFootball.com he
hope to score many more goals and win trophies
after he scored twice to give Al Ain the UAE Super
Cup.

N750 fixed charges are legal, says energy commission boss

 The Nigerian Electricity Regulatory Commission
(NERC) says fixed charges collected by Electricity
Distribution Companies are legal as it is contained in
Electricity Power Sector Reform Act of 2005 (EPSR).
Chairman of NERC, Dr Sam Amadi, said this, on
Monday, in Abuja while reacting to the resolution of
the National Assembly (NASS) that NERC should
rescind the charges.

Undertaker sent to prison custody for rape

 A 29-year-old undertaker, Sheriff Oyewole, was, on
Monday, arraigned before a Tinubu Magistrate Court
in Lagos State for allegedly raping a 23-year-old lady.
The defendant is facing a three-count charge
bordering on unlawful sexual intercourse, assault and
breach of peace preferred against him by the police.
The police prosecutor, Chidi Okoye, told the court
that the defendant, who works in a funeral home,
committed the alleged offence on August 16.
He said that the incident took place at Aro Hotel at
about 8.00 p.m. in Lagos Island.

Businessman gets N300,000 bail after defiling 6-year-old girl

 For allegedly defiling a six-year-old girl, a 32-year-
old businessman, Kenneth Ekeh, was on Monday
brought before an Ikeja Chief Magistrates' Court in
Lagos State.

Jonathan keeps mum as he visits Kenya Games Reserve

 Barely three months after he handed-over power to
President Muhammadu Buhari, ex-President
Goodluck Jonathan has continued to keep mum on
public matters.

Thousands of Catholics expected in Benin to honour Virgin Mary

 Cotonou – Thousands of Roman Catholics from Africa
and Europe are expected on Thursday to arrive at
Dassa-Zoume, Benin, to participate in the 61st
edition of annual pilgrimage at La Grotte Marial
Notre Dame.

I may lose my virginity soon — Adokiye Kyrian

 Vulnerably beautiful Adokiye Kyrian, peace
ambassador, architect, singer and actress, made a big
fuss sometime last year, when she revealed to
Potpourri that she was still a virgin. Not a big deal,
but in this fast and furious era where youngsters
want to get high, real fast and be done with so much
is so little time, it is nothing but a big deal.

Breaking news: Oliseh calls Enyeama, 17 foreign-based players for Tanzania

 Super Eagles’ Head Coach Sunday Oliseh has invited
18 overseas-based professionals for next month’s
2017 Africa Cup of Nations qualifier against Tanzania
in Dar es Salaam.

Ndigbo will not tolerate further marginalization in Nigeria – MASSOB

 Chief Ralph Uwazurike led Movement for the
Actualization of the Sovereign State of Biafra,
MASSOB has warned that Ndigbo will not tolerate
alleged further marginalization in Nigeria, urging
President Muhammadu Buhari to address the issue
without further delay.

The place of Ile-Ife in the hierarchy of Yoruba race

 THE place ‘where it all began’ reminds one of the
Yoruba mystical version of how in the beginning, God
created the Heavens and Earth. We were told in the
book of Genesis that: “The earth was without form.
The earth was void and covered with darkness and
waters”

We will win Kogi governorship election – APC

 Abuja – The All Progressives Congress (APC) on
Monday expressed optimism that it would win
upcoming governorship election in Kogi and warned
all aspirants and supporters to shun violence during
the process.